A few years ago, the metaverse was one of the most talked about ideas in technology. Many believed it would quickly change how we live, work, and interact. Big companies invested heavily, and there was excitement about virtual worlds, digital identities, and immersive experiences. However, as time passed, the hype…

You spend over a week preparing, reviewing and then perfecting your CV in order to apply for a job. A clean and clear format, strong achievements, carefully chosen words that were pulled directly from a job description. You enter the website of the organization seeking for a resource in question,…

A friend of mine runs a mid-sized e-commerce brand in Dubai. Good product. Growing customer base. Revenue north of seven figures. He hired a content agency last year to handle his social media, his ad creatives, and his product videos. The agency charged him $8,000 a month. For the first…

When MTCIT published its 2026–2030 digital economy roadmap on 10 March, I watched the reaction across Muscat. Most business leaders treated it the way they treat most national strategies: useful context, not a Monday morning priority. That’s usually a safe instinct. Policy documents come and go. This one is different,…

In recent years, artificial intelligence has moved from being a business tool to becoming a matter of national importance. Countries around the world are now investing heavily in what is called “sovereign AI” and building their own AI systems, data centers, and digital infrastructure that are controlled within their borders.…

For a long time, the biggest hurdle to starting anything was the “gap.” It was the space between having a great idea and actually possessing the technical skills or the capital to build it. You either had to spend months learning to code, thousands hiring a team, or weeks writing…

In today’s rapidly evolving financial landscape, organizational agility has become a critical capability for long-term success. Technological innovation, shifting customer expectations, and increasingly competitive markets are transforming how financial institutions operate. For banks and financial service providers, the ability to learn, adapt, and innovate quickly is no longer optional—it is…

Arshad, a second-year college student, was scrolling through job posts. Almost every role mentioned one word: AI Vikas, a project manager with fourteen years of experience, stared at his laptop after a long workday. His industry was changing fast. AI was entering meetings, dashboards and decisions. Two different lives.One common question:…

I walked into a government service office in Muscat last month to process a permit for my book. The employee behind the counter could not figure out how to complete a basic task on his system. I pulled out my phone, opened ChatGPT, walked him through the solution in two…

Governments around the world are changing the way they function by using Artificial Intelligence (AI) and digital systems. In the past, public services often involved long queues, paperwork, and delays. Today, with the help of technology, many of these processes are becoming faster, simpler, and more efficient. This transformation is…