Articles

Articles

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The Human Lens: The Cognitive & Skills Divide

The idea of cognitive and skills divide is an illustration of a growing concern in the contemporarysocieties where the scalding technological advancements and economic transformation hasredefined the need that is required of the individuals. This gap is indicated through a human prismto not just a difference in technical skills, but…
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The Cost OF AI: Is It Worth It ?

Imagine you’re in your hostel, late at night, asking Co-Pilot to summarize a massive research paper or generate a hyper-realistic image for your design project. On your screen, it looks like magic—silent, clean and instant. But thousands of miles away, a building the size of a football stadium is “sweating”…
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How to Pass the Hiring Robot

I received a lot of interesting messages after my last week article about robots (powered by AI) reviewing and sometime rejecting CVs. Students, graduates, even experienced professionals have all asked me the same question: “So what do we actually do now?”. My article this week will focus on sharing techniques…
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SEO Didn’t Die — But If You’re a Founder, You Might Be Falling Behind

I keep hearing this from founders and small business owners: “SEO doesn’t work anymore.” But here’s the truthit’s not that SEO stopped working. It’s that the way people discover businesses has changed… and most haven’t adapted yet. Earlier, it was simple You rank on Google → people visit your website → you get leads. So naturally,…
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The Metaverse After The hype

A few years ago, the metaverse was one of the most talked about ideas in technology. Many believed it would quickly change how we live, work, and interact. Big companies invested heavily, and there was excitement about virtual worlds, digital identities, and immersive experiences. However, as time passed, the hype…
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Your CV Is Read By Robots, Not Humans

You spend over a week preparing, reviewing and then perfecting your CV in order to apply for a job. A clean and clear format, strong achievements, carefully chosen words that were pulled directly from a job description. You enter the website of the organization seeking for a resource in question,…
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The $15,000 Invoice That Produced Nothing

A friend of mine runs a mid-sized e-commerce brand in Dubai. Good product. Growing customer base. Revenue north of seven figures. He hired a content agency last year to handle his social media, his ad creatives, and his product videos. The agency charged him $8,000 a month. For the first…
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The Digital Roadmap Most Omani Businesses Skimmed Is Actually A Deadline

When MTCIT published its 2026–2030 digital economy roadmap on 10 March, I watched the reaction across Muscat. Most business leaders treated it the way they treat most national strategies: useful context, not a Monday morning priority. That’s usually a safe instinct. Policy documents come and go. This one is different,…
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The Rise of Sovereign AI

In recent years, artificial intelligence has moved from being a business tool to becoming a matter of national importance. Countries around the world are now investing heavily in what is called “sovereign AI” and building their own AI systems, data centers, and digital infrastructure that are controlled within their borders.…
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Why 2026 Is The Year Of The Frictionless Founder

For a long time, the biggest hurdle to starting anything was the “gap.” It was the space between having a great idea and actually possessing the technical skills or the capital to build it. You either had to spend months learning to code, thousands hiring a team, or weeks writing…