A friend of mine runs a mid-sized e-commerce brand in Dubai. Good product. Growing customer base. Revenue north of seven figures. He hired a content agency last year to handle his social media, his ad creatives, and his product videos. The agency charged him $8,000 a month. For the first…

When MTCIT published its 2026–2030 digital economy roadmap on 10 March, I watched the reaction across Muscat. Most business leaders treated it the way they treat most national strategies: useful context, not a Monday morning priority. That’s usually a safe instinct. Policy documents come and go. This one is different,…

In recent years, artificial intelligence has moved from being a business tool to becoming a matter of national importance. Countries around the world are now investing heavily in what is called “sovereign AI” and building their own AI systems, data centers, and digital infrastructure that are controlled within their borders.…